How to improve layout design

We often encounter questions such as: Where is the best placement for this element within the frame? What should be its size? Arranging elements in your composition poses one of the most challenging aspects of design, as you strive to balance various elements to establish a hierarchy that directs the viewer’s attention to specific areas in the frame.

Let’s look at some guidelines for creating a good composition and tips on what not to do below.

How to Create a Good Composition:

• Study good photography, as photographers constantly consider composition. Look for interesting angles, setups, and horizons, and draw inspiration from them.
  
• Utilize the Rule of Thirds, a common rule where intersecting lines form focal points for placing design elements.
  
• Seek balance in your composition. Your focal point should be easily identifiable, with other elements pointing towards it. While centralizing important elements can be effective, ensure that not all action occurs in the center to maintain interest.
  
• Use a grid system as a foundational framework for your composition. It can be incredibly handy in ensuring balanced spacing and sizing throughout your boards.
  
• Employ repeating elements within a single frame or across multiple frames to create a cohesive design. When focusing on an object, vary the surrounding elements in terms of color, size, and shape to create contrast and emphasize the main subject.
  
• Establish hierarchy through variations in size and contrast to determine what is important within the frame. The focal point should have the most contrast, drawing attention to it.
  
• Experiment with composition until it feels right and avoid excessive control over every aspect.

What Not to Do with a Design Layout:

• Avoid becoming overly fixated on functionality in design. Not every element needs to serve a functional purpose; some non-functional elements can attract attention and maintain interest. Remember that designs should capture attention, particularly in contexts such as billboards, rather than solely focusing on functionality.